I know what I want in my life. I am lucky to work on my own dreams and not someone else’s. I love what I do. I am so fortunate to live where I can (and have) go to school, work, dream and build the life of my choosing. We all have this opportunity living in Canada. We are referred to as the “Canadian Dream”, surpassing the US in education, home ownership, longevity and better health outcomes at half the price.
130 million women around the world are uneducated. They do not have the same choices. Being a global citizen comes with the responsibility of caring for all the people, not just some. An educated women is 6x more likely not to become a child bride. It seems like a simple solution to me… give education.
Tomorrow, March 08, 2017, is international women’s day. I stand beside my ONE colleagues to be a voice for women to have access to education.
Being the architect of my life means there is no boss telling me what to do, how to do it and when. That’s tough.
Being the architect of my life means I do not know if I am going down the right path or what lies ahead. That’s tough.
Being the architect of my life means when I can’t figure it out, I usually have to be my own tech support. That’s tough.
Being the architect of my life means I will live my dreams and not someone else’s. That’s easy.
Today, was a long tough day. Not for any reason in particular. 14 hour days just do that to a person. I spend too much time at my computer and my eyes are paying the price. I work all day at one job and then come home to life, my other job and building the dream. It sure is not livin’ the dream… at least not yet. Funny thing is there never seems to be enough hours in the day… how does that happen?
One thing at a time, it all adds up I keep telling myself. There are some things I have to accept do not fit on my plate right now and I am ok with it. Everyone has something they always knew they would do. You might not be doing it, I am pretty sure you knew what it was when you were just a child. It was the thing that you dreamed of when you were lying on your back looking up at the sky or your bedroom ceiling. You knew exactly how it would feel to be whatever that was and it always made you smile. It was not a dream then, it was fact. There was no doubt in your mind about how it would all work out.
Did you forget about it, push it aside? Are you living it now or wishing you were.
You are the boss of you, no one else is… be your own architect.
According to the New York Times, Donald Trump’s transition team wanted to know: “Why should we spend funds on Africa when we are suffering here in the U.S.?” Curiously enough, most probably would have agreed with Mr. Trump that this was a real question. It is not us versus them.
Bringing awareness to important facts is part of the volunteer work I do for the ONE organization. When I tell others there are currently 130 million girls out of school, 114 million youth who cannot read and roughly half a billion, yes BILLION women around the world who cannot read; I think this is an “us” problem not a “them” problem. According to http://www.dictionary.com to be selfish means you are :“concerned primarily with one’s own interests, benefits, welfare … regardless of others.” That would seem to sum up the new way of doing business down south.
Canada spends less than half of 1% (0.28%) of its budget on foreign aid.
When someone asks me “why I should help someone I don’t even know in another country when we have people here we can help?” I have a conundrum. First, I could point out that they are just being selfish or I could ask if they believe that everyone benefits from being part of a global community? The obvious answer is yes, but that also means we have the responsibilities and duties that come with it. You cannot have your cake and eat it too. The United Nations was established to foster global peace, prosperity and justice. It has succeeded in its fundamental mission of preventing a third world war and improving global quality of life. It wouldn’t make much sense to say “no, I do not want the UN’s help in time of crisis; torture for others is OK, because we take care of ourselves here”.
All children deserve a good education, but in the poorest countries girls are denied it more often than boys. Education is vital for moving out of poverty. Every additional year of school that a girl completes increases her future earnings, which is good for her family, her community and her country.
As part of a Canada-wide movement on March 8, International Women’s Day, ONE Campaign members across Canada are reaching out to their community to deliver this important message because for an extra 2 cents per day, per person, we can help lift 130 million girls out of poverty by giving girls access to quality education.
I found this picture online… I always seem to be searching for something, whether for work or pleasure. My mind is insatiable.
Anne Wortham got it right when she says:
“I take full responsibility for myself and for the kind of life I create and the relationships I have with other people. I believe very strongly in individual freedom, both internal freedom and external freedom… Freedom from the restraint of society and within that context, therefore, freedom to realize my highest potential but to take responsibility for any failures or lack of knowledge that I have.”
Being an individual is tough, you are usually on the hill alone while your friends are having a grand ol’ time together … away from you.
Being the architect of your life requires you to be responsible for yourself. No one will do it for you. When the curtains close on your last act, will you be thinking “I wish I had of…..” Do it now, start it now, take the first step. You are not entitled to anything.
Today during a business meeting I engaged in the ritual. I ask for a business card, I staple it in my note book and write notes about the meeting. I give a business card.
The idea about business cards came up in the discussion, while I was looking for one of mine. I pulled out a rather flashy metallic, flexible card and we talked about the card. The card was not easy to read due to its reflectiveness.
It was then I realized… what point do business cards serve? Both of us admitted they end up in a ‘pile’ of some sort. They are no longer relevant unless you live in Canada. Then they do serve one very important purpose.
Due to the rigorous marketing regulations of CASL (the Canadian Anti-Spam Law), business cards can be your save you. According to CASL, a business card can serve as proof for consent and allow you to market to your contacts. To avoid the potential crippling, fines attached to inadvertently violating one of the many restrictions of CASL, collecting business cards in order to store them as records of consent is worth the investment. That’s it. Just one reason that I could come up with. (OK.. that and free draws… there that is two)
Doesn’t matter if they are splashy, if you have a bottle opener or USB as one… no one will use this as a reminder. Besides your website has the most current information. Make your website name easy to remember and memorable… it will serve you better than any business card ever will.
While Friday for many means and end to the week, for me it means the end of the week for one of my jobs…
Business never sleeps and my eyes are a testament to the amount of time I spend on my computer… too much.
The marketing machine never sleeps, is always hungry and very demanding!
Twitter, Facebook, Instagram, Snap Chat, Foursquare…. the list goes on and on. How will I ever keep up?
Change is tough. It is easy to do what you have always been doing, even when you know it is time for something to change.
This year I had to make a decision that meant a huge change. I have a process for change. The first part of the process for me is letting go. I know if I do not accept that change means I will likely have to give something up I am not ready. This process takes a lot of inner dialogue. Then a lot of outer dialogue with anyone who will listen.
Ultimately, after receiving a more advice than I can integrate I realize they all mean well. Hell, I am the one who asked for the advice aren’t I? It is personal opinion and no one can feel what is in my heart or hear what is truly in my head. It is up to me.
Without change we can not develop, grow and become more than we were before. You know those people who still talk, act, do the same things and have the same hair style as high school? Maybe change was too overwhelming for them? Who knows… I just know I changed my shoes and I am changing it up.
Something exciting is coming…. and I can’t wait to see what the next chapter brings.
“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to.”
“I don’t much care where –”
“Then it doesn’t matter which way you go.”
― Lewis Carroll, Alice in Wonderland
The simple advice from years gone by still holds true. If you do not know where you want to go, then it doesn’t matter much where you market yourself or your business. You need to be specific about it. Answer the questions:
- What am I going to measure?
- How are you going to measure it?
- What data do you need to collect to measure your goal?
- How will you show that you have achieved your goal?
Do it SMART or not at all. My goal “To increase awareness of Night Market Edmonton in a 3 block radius around the park and have them say they are “going” to attend.” #imedia2016
so far, so good, Week One campaign has reached over 200, 000 customers, gained 6000 people interested in going to Night Market Edmonton and 2000 who say they will attend. Not bad, not bad at all 🙂
I looked in the pool and dipped my toe into the world of Facebook advertising. I think you need a degree in this stuff. I consider myself of reasonable intelligence and well the application of all that imedia stuff was harder than I thought. @danaditomaso makes it look easy as she strolls back and forth with her laid back style, talking numbers and dark social hummph! #iMedia2016 (and Dana & Carson..) taught me that you can be specific about who you are targeting. Be smart about it… it doesn’t matter if 670,000 people can be potentially reached. It only matters who is going to act on that information. Use the filters, think about what you are trying to achieve with SMART targeted answers to these questions!
I am trying to figure out how to get into the homes of those who live in a 3 block radius of Night Market Edmonton. Old school is print media… (not so new) school is finding your target audience, and the facebook really is the internet.
Stay Tuned….These are the people in the (Night Market Edmonton) neighborhood….. I will find you and you will invite me in!
Wheww.. applying all that information still hurts my brain. Today I started with the lovely advice I gleaned from the fabulous brain of Erin Walker. First, consistency is KING! (I know not rocket science) Everything must have the same look and feel. Colors, text, what is your brand? What words and images convey your brand? Write them down, create visual images, use the same text, create templates and know what is the exact color you use? Write the number of those colors down!!
I spent the night pinning images, drinking wine and listening to the sweet sounds of 1920’s music… (my job is kinda awesome) this speaks to the Night Market Edmonton brand… Why do I have a mermaid? What is a Night Market? How is it NOT a farmer’s market? These are the questions which beg an answer, in a smart UN-corporate way.
Then it was time to update my blog and my website to ensure everything was consistent. I spent hours lost in images, fonts (who knew there were so many out there!) and well Pinterest and I have always been friends…. but now, we are something more.
What did I learn? Night Market Edmonton = Upcylce + Community + Speakeasy…. this was difficult to communicate until I applied the lessons learned. I made my “brand bible” and I will run everything I do through that lens.
p.s. thanks Carson McKee… I decided I am a mermaid…. Baroness will have to wait 🙂
Step One done…. next? Marketing Strategy