Today during a business meeting I engaged in the ritual. I ask for a business card, I staple it in my note book and write notes about the meeting. I give a business card.
The idea about business cards came up in the discussion, while I was looking for one of mine. I pulled out a rather flashy metallic, flexible card and we talked about the card. The card was not easy to read due to its reflectiveness.
It was then I realized… what point do business cards serve? Both of us admitted they end up in a ‘pile’ of some sort. They are no longer relevant unless you live in Canada. Then they do serve one very important purpose.
Due to the rigorous marketing regulations of CASL (the Canadian Anti-Spam Law), business cards can be your save you. According to CASL, a business card can serve as proof for consent and allow you to market to your contacts. To avoid the potential crippling, fines attached to inadvertently violating one of the many restrictions of CASL, collecting business cards in order to store them as records of consent is worth the investment. That’s it. Just one reason that I could come up with. (OK.. that and free draws… there that is two)
Doesn’t matter if they are splashy, if you have a bottle opener or USB as one… no one will use this as a reminder. Besides your website has the most current information. Make your website name easy to remember and memorable… it will serve you better than any business card ever will.
While Friday for many means and end to the week, for me it means the end of the week for one of my jobs…
Business never sleeps and my eyes are a testament to the amount of time I spend on my computer… too much.
The marketing machine never sleeps, is always hungry and very demanding!
Twitter, Facebook, Instagram, Snap Chat, Foursquare…. the list goes on and on. How will I ever keep up?
Change is tough. It is easy to do what you have always been doing, even when you know it is time for something to change.
This year I had to make a decision that meant a huge change. I have a process for change. The first part of the process for me is letting go. I know if I do not accept that change means I will likely have to give something up I am not ready. This process takes a lot of inner dialogue. Then a lot of outer dialogue with anyone who will listen.
Ultimately, after receiving a more advice than I can integrate I realize they all mean well. Hell, I am the one who asked for the advice aren’t I? It is personal opinion and no one can feel what is in my heart or hear what is truly in my head. It is up to me.
Without change we can not develop, grow and become more than we were before. You know those people who still talk, act, do the same things and have the same hair style as high school? Maybe change was too overwhelming for them? Who knows… I just know I changed my shoes and I am changing it up.
Something exciting is coming…. and I can’t wait to see what the next chapter brings.
“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to.”
“I don’t much care where –”
“Then it doesn’t matter which way you go.”
― Lewis Carroll, Alice in Wonderland
The simple advice from years gone by still holds true. If you do not know where you want to go, then it doesn’t matter much where you market yourself or your business. You need to be specific about it. Answer the questions:
- What am I going to measure?
- How are you going to measure it?
- What data do you need to collect to measure your goal?
- How will you show that you have achieved your goal?
Do it SMART or not at all. My goal “To increase awareness of Night Market Edmonton in a 3 block radius around the park and have them say they are “going” to attend.” #imedia2016
so far, so good, Week One campaign has reached over 200, 000 customers, gained 6000 people interested in going to Night Market Edmonton and 2000 who say they will attend. Not bad, not bad at all 🙂
I looked in the pool and dipped my toe into the world of Facebook advertising. I think you need a degree in this stuff. I consider myself of reasonable intelligence and well the application of all that imedia stuff was harder than I thought. @danaditomaso makes it look easy as she strolls back and forth with her laid back style, talking numbers and dark social hummph! #iMedia2016 (and Dana & Carson..) taught me that you can be specific about who you are targeting. Be smart about it… it doesn’t matter if 670,000 people can be potentially reached. It only matters who is going to act on that information. Use the filters, think about what you are trying to achieve with SMART targeted answers to these questions!
I am trying to figure out how to get into the homes of those who live in a 3 block radius of Night Market Edmonton. Old school is print media… (not so new) school is finding your target audience, and the facebook really is the internet.
Stay Tuned….These are the people in the (Night Market Edmonton) neighborhood….. I will find you and you will invite me in!
Wheww.. applying all that information still hurts my brain. Today I started with the lovely advice I gleaned from the fabulous brain of Erin Walker. First, consistency is KING! (I know not rocket science) Everything must have the same look and feel. Colors, text, what is your brand? What words and images convey your brand? Write them down, create visual images, use the same text, create templates and know what is the exact color you use? Write the number of those colors down!!
I spent the night pinning images, drinking wine and listening to the sweet sounds of 1920’s music… (my job is kinda awesome) this speaks to the Night Market Edmonton brand… Why do I have a mermaid? What is a Night Market? How is it NOT a farmer’s market? These are the questions which beg an answer, in a smart UN-corporate way.
Then it was time to update my blog and my website to ensure everything was consistent. I spent hours lost in images, fonts (who knew there were so many out there!) and well Pinterest and I have always been friends…. but now, we are something more.
What did I learn? Night Market Edmonton = Upcylce + Community + Speakeasy…. this was difficult to communicate until I applied the lessons learned. I made my “brand bible” and I will run everything I do through that lens.
p.s. thanks Carson McKee… I decided I am a mermaid…. Baroness will have to wait 🙂
Step One done…. next? Marketing Strategy
Just that…. A Public, Outdoor Market ….
…That’s @ night!
MARKETPLACE + NIGHT = NIGHT MARKET
Vendors, food, coffee & music…. stay a little while or a long while, we hope the latter.
This weekend I had the good fortune of attending the iMedia conference.
(Forgive me iMeida for inserting your stuff…. you taught me to use visuals and well I am just applying them!)
Wow I never thought I could learn so much in such a short time. I came home and my brain literally hurt from all the knowledge it was trying to suck in. Last night I made a commitment to myself. I would use (not leverage…) all the wonderful wisdom I had heard and apply it… in 7 days. No better to way to learn than by diving right in!
I will start tomorrow and blog about it each day. By day 7 I will have updated my brand, created a internet media strategy and plan for measuring success. I will begin to execute the plan and decide how I will report my success.
See don’t I sound smarter already? 🙂