Change is tough. It is easy to do what you have always been doing, even when you know it is time for something to change.
This year I had to make a decision that meant a huge change. I have a process for change. The first part of the process for me is letting go. I know if I do not accept that change means I will likely have to give something up I am not ready. This process takes a lot of inner dialogue. Then a lot of outer dialogue with anyone who will listen.
Ultimately, after receiving a more advice than I can integrate I realize they all mean well. Hell, I am the one who asked for the advice aren’t I? It is personal opinion and no one can feel what is in my heart or hear what is truly in my head. It is up to me.
Without change we can not develop, grow and become more than we were before. You know those people who still talk, act, do the same things and have the same hair style as high school? Maybe change was too overwhelming for them? Who knows… I just know I changed my shoes and I am changing it up.
Something exciting is coming…. and I can’t wait to see what the next chapter brings.
“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to.”
“I don’t much care where –”
“Then it doesn’t matter which way you go.”
― Lewis Carroll, Alice in Wonderland
The simple advice from years gone by still holds true. If you do not know where you want to go, then it doesn’t matter much where you market yourself or your business. You need to be specific about it. Answer the questions:
- What am I going to measure?
- How are you going to measure it?
- What data do you need to collect to measure your goal?
- How will you show that you have achieved your goal?
Do it SMART or not at all. My goal “To increase awareness of Night Market Edmonton in a 3 block radius around the park and have them say they are “going” to attend.” #imedia2016
so far, so good, Week One campaign has reached over 200, 000 customers, gained 6000 people interested in going to Night Market Edmonton and 2000 who say they will attend. Not bad, not bad at all 🙂
Just that…. A Public, Outdoor Market ….
…That’s @ night!
MARKETPLACE + NIGHT = NIGHT MARKET
Vendors, food, coffee & music…. stay a little while or a long while, we hope the latter.