Day 2 …Facebook is overwhelming

I looked in the pool and dipped my toe into  the world of Facebook advertising.  I think you need a degree in this stuff. I consider myself of reasonable intelligence and well the application of all that imedia stuff was harder than I thought. @danaditomaso makes it look easy as she strolls back and forth with her laid back style, talking numbers and dark social  hummph!  #iMedia2016 (and Dana & Carson..) taught me that you can be specific about who you are targeting.  Be smart about it… it doesn’t matter if 670,000 people can be potentially reached.  It only matters who is going to act on that information.  Use the filters, think about what you are trying to achieve with SMART targeted answers to these questions!

I am trying to figure out how to get into the homes of those who live in a 3 block radius of Night Market Edmonton.  Old school is print media… (not so new) school is finding your target audience, and the facebook really is the internet.

Stay Tuned….These are the people in the (Night Market Edmonton) neighborhood….. I will find you and you will invite me in!

Trina

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Day One….Just for the Newbies

Wheww.. applying all that information still hurts my brain.  Today I started with  the lovely advice I gleaned from the fabulous brain of Erin Walker.  First, consistency is KING! (I know not rocket science) Everything must have the same look and feel.  Colors, text, what is your brand? What words and images convey your brand?  Write them down, create visual images, use the same text, create templates and know what is the exact color you use? Write the number of those colors down!!

I spent the night pinning images, drinking wine and listening to the sweet sounds of 1920’s music… (my job is kinda awesome)  this speaks to the Night Market Edmonton brand… Why do I have a mermaid? What is a Night Market? How is it NOT a farmer’s market? These are the questions which beg an answer, in a smart UN-corporate way.

Then it was time to update my blog and my website to ensure everything was consistent. I spent hours lost in images, fonts (who knew there were so many out there!) and well Pinterest and I have always been friends…. but now, we are something more.

What did I learn? Night Market Edmonton = Upcylce + Community + Speakeasy…. this was difficult to communicate until I applied the lessons learned.  I made my “brand bible” and I will run everything I do through that lens.

Thanks Erin.

p.s. thanks Carson McKee… I decided I am a mermaid…. Baroness will have to wait 🙂

Step One done…. next? Marketing Strategy

 

And the journey begins….

This weekend I had the good fortune of attending the iMedia conference.

(Forgive me iMeida for inserting your stuff…. you taught me to use visuals and well I am just applying them!)

Wow I never thought I could learn so much in such a short time.  I came home and my brain literally hurt from all the knowledge it was trying to suck in.  Last night I made a commitment to myself.  I would use (not leverage…) all the wonderful wisdom I had heard and apply it… in 7 days. No better to way to learn than by diving right in!

I will start tomorrow and blog about it each day. By day 7 I will have updated my brand, created a internet media strategy and plan for measuring success. I will begin to execute the plan and decide how I will report my success.

See don’t I sound smarter already? 🙂