Today during a business meeting I engaged in the ritual. I ask for a business card, I staple it in my note book and write notes about the meeting. I give a business card.
The idea about business cards came up in the discussion, while I was looking for one of mine. I pulled out a rather flashy metallic, flexible card and we talked about the card. The card was not easy to read due to its reflectiveness.
It was then I realized… what point do business cards serve? Both of us admitted they end up in a ‘pile’ of some sort. They are no longer relevant unless you live in Canada. Then they do serve one very important purpose.
Due to the rigorous marketing regulations of CASL (the Canadian Anti-Spam Law), business cards can be your save you. According to CASL, a business card can serve as proof for consent and allow you to market to your contacts. To avoid the potential crippling, fines attached to inadvertently violating one of the many restrictions of CASL, collecting business cards in order to store them as records of consent is worth the investment. That’s it. Just one reason that I could come up with. (OK.. that and free draws… there that is two)
Doesn’t matter if they are splashy, if you have a bottle opener or USB as one… no one will use this as a reminder. Besides your website has the most current information. Make your website name easy to remember and memorable… it will serve you better than any business card ever will.