“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to.”
“I don’t much care where –”
“Then it doesn’t matter which way you go.”
― Lewis Carroll,
The simple advice from years gone by still holds true. If you do not know where you want to go, then it doesn’t matter much where you market yourself or your business. You need to be specific about it. Answer the questions:
- What am I going to measure?
- How are you going to measure it?
- What data do you need to collect to measure your goal?
- How will you show that you have achieved your goal?
Do it SMART or not at all. My goal “To increase awareness of Night Market Edmonton in a 3 block radius around the park and have them say they are “going” to attend.” #imedia2016
so far, so good, Week One campaign has reached over 200, 000 customers, gained 6000 people interested in going to Night Market Edmonton and 2000 who say they will attend. Not bad, not bad at all 🙂